A false positive result makes the researcher appear to have made a new discovery while the patient is given a treatment that is ineffective at best. Why does the medical profession not try to avoid a false positive result by testing to see if the researcher actually knew which patient was receiving which treatment, and was therefore able to bias the results in favour of self-advancement at the expense of the patient? So much for the peer review system: herd impunity, with an evolutionarily stable strategy driven by personal aggrandizement and financial gain.
When a reference was made in Wikipedia to the failure to test for successful masking, it was removed within a week.

Humans are not alone in turning their backs to achieve false positive results. Grey squirrels with nuts turn their backs on watching grey squirrels while digging, so that the watchers do not know if the nuts are actually being buried, or if they are just being kept in the mouth, to be enjoyed shortly, after leaping off.

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